{"id":42211,"date":"2024-03-04T15:00:03","date_gmt":"2024-03-04T14:00:03","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=42211"},"modified":"2025-03-24T13:13:37","modified_gmt":"2025-03-24T12:13:37","slug":"marcegaglia-buildtech-rt-2024","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-buildtech-rt-2024\/","title":{"rendered":"Marcegaglia Buildtech a R+T 2024"},"content":{"rendered":"<div>R+T \u00e8 una delle pi\u00f9 importanti fiere internazionali nel settore delle porte, delle finestre, delle serrande e delle tende. Il nome &#8220;R+T&#8221; deriva dalle parole tedesche &#8220;Rollladen und Tore&#8221; che significano &#8220;serrande e porte&#8221;. Si tiene ogni tre anni a Stoccarda, in Germania, presso il centro espositivo Messe Stuttgart.<\/div>\n<div><\/div>\n<div>L&#8217;evento \u00e8 un punto di incontro chiave per i professionisti del settore, tra cui produttori, fornitori, distributori, e acquirenti, offrendo loro l&#8217;opportunit\u00e0 di presentare le ultime innovazioni, di scoprire nuove tecnologie e tendenze di mercato, nonch\u00e9 di stabilire contatti commerciali e collaborazioni. La fiera comprende una vasta gamma di prodotti e servizi relativi a porte, finestre, serrande, tende, automazione, sicurezza e molto altro ancora, attraendo un pubblico internazionale interessato a queste soluzioni per l&#8217;edilizia, l&#8217;architettura e l&#8217;arredamento.<\/div>\n<div><\/div>\n<div>Marcegaglia Buildtech, come sempre, si \u00e8 confermata tra i principali protagonisti, grazie a un ampio spazio espositivo che \u00e8 stato cuore di tantissimi incontri e appuntamenti di business.<\/div>\n<div><\/div>\n<div>Leitmotiv dell\u2019evento \u00e8 stata la presentazione dei pannelli per portoni sezionali residenziali in acciaio, proposti in una gamma pressoch\u00e9 infinita di colori, sfumature, opacit\u00e0 e lavorazioni.<\/div>\n<div><\/div>\n<div>Il concept espositivo ideato da Studio Chiesa \u00e8 stato sviluppato sul payoff &#8220;The Italian Way&#8221; a espressione dell&#8217;italianit\u00e0 che riflette le radici del gruppo Marcegaglia e del made in Italy.<\/div>\n<div><\/div>\n<div>Studio Chiesa communication ha svolto un ruolo chiave come project manager dell&#8217;evento, gestendo tutte le fasi dall&#8217;iscrizione all&#8217;ideazione del concept, dalla progettazione architettonica alla realizzazione dello stand, a un piano di comunicazione LinkedIn e ai servizi offerti agli ospiti: catering, accoglienza e registrazione dei partecipanti, presenza di hostess, servizio fotografici e video.<\/div>\n","protected":false},"featured_media":41691,"template":[287],"case-history-category":[256,261,264,269,265,235,236,276,275,267,273],"class_list":["post-42211","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-communication-tools","case-history-category-content-planning","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-exhibition","case-history-category-fiere","case-history-category-product-video","case-history-category-produzione-e-post-produzione","case-history-category-social-media-marketing","case-history-category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marcegaglia Buildtech a R+T 2024 - Studio Chiesa<\/title>\n<meta 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