{"id":43618,"date":"2021-11-30T17:06:15","date_gmt":"2021-11-30T16:06:15","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=43618"},"modified":"2025-02-19T16:00:44","modified_gmt":"2025-02-19T15:00:44","slug":"the-trade-fair-event-becomes-a-successful-opportunity-for-the-launch-of-a-new-product","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/levento-fieristico-diventa-occasione-di-successo-per-il-lancio-di-un-nuovo-prodotto\/","title":{"rendered":"The trade fair event becomes a successful opportunity for the launch of a new product"},"content":{"rendered":"<div>\n<p>At MADE Expo 2021 we supported Marcegaglia, a leading player in the steel industry, in the launch of \u201c\u201dMarcegaglia Digital Print\u201d\u201d, the innovative digital printing technology on steel coils.<\/p>\n<div>\n<div>We took care of creating an ad hoc communication through the creation of a landing page, a downloadable page and a dedicated newsletter campaign.<\/div>\n<div class=\"translation-block\">In addition to designing the Marcegaglia stand at MADE Expo, with an <strong>evocative<\/strong> presence of new technology, we involved the promotion and communication channels of the trade fair organization.<\/div>\n<div><\/div>\n<div class=\"translation-block\">To support the launch, we created an \u201d<strong>event within an event<\/strong>\u201d, thanks to which the innovation was illustrated by the Marcegaglia managers during a <strong>talk show @Architrends<\/strong>, moderated by the design journalist Giorgio Tartaro, organized during the MADE Expo days .<\/div>\n<div><\/div>\n<div class=\"translation-block\">The Marcegaglia Digital Print project was <strong>awarded the MADE Awards 2021<\/strong> in the Digital Technology category: an award created with the aim of promoting knowledge and excellence of the best products, processes and services offered by exhibitors attending the fair.<\/div>\n<div><\/div>\n<div>This success has become a further opportunity for communication through press office and digital PR activities, as a virtuous support for the fair activities already carried out.<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":32706,"template":[287],"case-history-category":[239,240,235,236],"class_list":["post-43618","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-conferenze","case-history-category-eventi","case-history-category-exhibition","case-history-category-fiere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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