{"id":43619,"date":"2021-10-22T12:20:51","date_gmt":"2021-10-22T10:20:51","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&p=43619"},"modified":"2025-04-15T13:35:15","modified_gmt":"2025-04-15T11:35:15","slug":"le-pub-il-nuovo-strumento-di-presentazione-digitale","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/e-pub-the-new-digital-presentation-tool\/","title":{"rendered":"L\u2019e-pub, il nuovo strumento di presentazione digitale"},"content":{"rendered":"

Con l\u2019evoluzione del mondo digitale, il percorso di acquisto del cliente deve essere\u00a0customizzato<\/a>, per cui ogni azienda, per interessare l\u2019interlocutore, deve adottare strumenti diversi a seconda dei canali e, per stare al passo coi tempi, proporre modalit\u00e0 che siano innovative e attrattive. Anche nel B2B, affinch\u00e9 gli incontri siano efficaci, \u00e8 necessario che anche le presentazioni digitali siano sempre pi\u00f9 accattivanti, coinvolgenti e fruibili. Su questa linea, abbiamo progettato per Dana Incorporated, la multinazionale americana leader nei sistemi di trasmissione completamente integrati e di propulsione elettrificata per i veicoli, il nuovo strumento e-pub MEWP, per veicolare la vastissima offerta produttiva di Dana dedicata ai produttori delle piattaforme aeree.<\/p>\n

Questo e-pub ha il vantaggio di superare la consueta presentazione in quanto, grazie all\u2019interattivit\u00e0, \u00e8 in grado di consentire all\u2019utente di \u201cspostarsi\u201d agevolmente all\u2019interno delle slide, fruendo dei contenuti a suo piacimento, personalizzando cos\u00ec la sua esperienza, a differenza delle modalit\u00e0 tradizionali, che rimangono statiche. Il B2B industrial chiede sempre pi\u00f9 l\u2019adozione di strumenti di comunicazione innovativi e performanti a supporto della customer journey: grazie allo strumento e-pub l\u2019utente diventa protagonista del percorso contenutistico.<\/p>\n","protected":false},"featured_media":44616,"template":[287],"case-history-category":[255,247,256,263,249,264,269,243,241],"class_list":["post-43619","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-art-direction-visual-and-graphic-design","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-product-publishing","case-history-category-sales-tools"],"yoast_head":"\nL\u2019e-pub, il nuovo strumento di presentazione digitale - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Scopri come le PUB stanno rivoluzionando le presentazioni digitali. 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