{"id":43624,"date":"2021-03-04T12:53:25","date_gmt":"2021-03-04T11:53:25","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=43624"},"modified":"2025-06-05T18:24:51","modified_gmt":"2025-06-05T16:24:51","slug":"convention-theatre-levento-nellevento","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/convention-theatre-the-event-within-the-event\/","title":{"rendered":"Convention theatre: l\u2019evento nell\u2019evento"},"content":{"rendered":"<p>L\u2019organizzazione di un evento nell\u2019evento richiede specifiche attivit\u00e0 di comunicazione.<\/p>\n<p>Il programma dei workshop diventa il tema centrale dello stand in termini di comunicazione prima (annuncio dei workshop, campagna inviti, pre-registrazione), durante (aggiornamenti e news in tempo reale, registrazione on-site) e dopo la fiera (generazione di news, diffusione di contenuti audio e video).<\/p>\n<p>L\u2019identit\u00e0 visiva specifica dei workshop, inoltre, \u00e8 supportata e veicolata anche da un\u2019area web dedicata.<\/p>\n<p>La campagna inviti prevede diversi step: la definizione del programma degli incontri, il lancio dell\u2019area web dedicata, un mailing di invito, l\u2019attivit\u00e0 di recall, aggiornamenti sul programma, una pubblicazione dei contenuti degli incontri e un mailing di ringraziamento.<\/p>\n<p>Per un rapporto pi\u00f9 intenso con gli ospiti, i contenuti dei workshop \u2013 calibrati in base all\u2019interesse specifico individuato per area geografica \u2013 possono essere ascoltati in lingua grazie alla traduzione simultanea.<\/p>\n<p><strong>Scarica la nostra presentazione di evento nell\u2019evento!<\/strong><\/p>\n","protected":false},"featured_media":23142,"template":[287],"case-history-category":[240,235,236],"class_list":["post-43624","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-eventi","case-history-category-exhibition","case-history-category-fiere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Convention theatre: l\u2019evento nell\u2019evento - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Convention Theatre: l&#039;evento nell&#039;evento, un format innovativo che trasforma le convention aziendali in esperienze teatrali coinvolgenti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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