{"id":43694,"date":"2021-03-01T14:58:24","date_gmt":"2021-03-01T13:58:24","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&p=43694"},"modified":"2025-02-20T15:05:20","modified_gmt":"2025-02-20T14:05:20","slug":"calore-pulito","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/calore-pulito\/","title":{"rendered":"Calore pulito"},"content":{"rendered":"

Per incoraggiare i cittadini a effettuare una corretta manutenzione della caldaia e registrare l\u2019impianto al catasto, la Regione Emilia Romagna ha lanciato la campagna di sensibilizzazione \u201cOperazione calore pulito\u201d.<\/p>\n

L\u2019obiettivo della campagna \u00e8 aumentare la consapevolezza dei cittadini su danni ambientali causati dagli impianti di riscaldamento e incentivare la corretta manutenzione e registrazione per ottenere il bollino Calore Pulito.<\/p>\n

Abbiamo preso parte alla gara per il rilancio della campagna, proponendo una\u00a0communication strategy\u00a0assolutamente\u00a0innovativa\u00a0rispetto ai format utilizzati in precedenza. La scelta di sviluppare un progetto di\u00a0comunicazione sostenibile\u00a0ci \u00e8 sembrata la pi\u00f9 coerente con l\u2019obiettivo della campagna. Per evitare l\u2019utilizzo della carta e salvaguardare le risorse ambientali, abbiamo strutturato un\u00a0piano media\u00a0totalmente\u00a0digital,multicanale\u00a0e\u00a0multitarget.<\/p>\n

Abbiamo realizzato un\u00a0video\u00a0informativo ed emozionale al fine di favorirne una diffusione virale su doversi canali, supportato dalla produzione di\u00a0visual\u00a0e\u00a0grafiche\u00a0coerenti. La distribuzione dei contenuti sul web \u00e8 stata pianificata prevedendo attivit\u00e0 di\u00a0SEA,\u00a0Direct\u00a0Email\u00a0Marketing<\/a>, invio di\u00a0SMS, creazione di\u00a0banner\u00a0e\u00a0landingpage,\u00a0social network management,\u00a0ufficio\u00a0stampa\u00a0per i contatti con testate giornalistiche regionali e testate radiotelevisive, in modo da poter calcolare concretamente il ROI delle attivit\u00e0 svolte.<\/p>\n

La sensibilit\u00e0 per le tematiche ambientali \u00e8 un valore intrinseco del nostro modo di lavorare. Per questo proponiamo un approccio differente, in linea con il desiderio di supportare i brand verso uno sviluppo sostenibile dal punto di vista ambientale, economico e sociale.<\/p>\n","protected":false},"featured_media":21152,"template":[288],"case-history-category":[276,275,284,285,273],"class_list":["post-43694","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-hero-header","case-history-category-product-video","case-history-category-produzione-e-post-produzione","case-history-category-sostenibilita","case-history-category-valorizzazione-della-cultura-dimpresa","case-history-category-video"],"yoast_head":"\nCalore pulito - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Scopri "Calore Pulito" di Studio Chiesa: un progetto che promuove soluzioni energetiche sostenibili per un futuro pi\u00f9 verde e pulito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiochiesa.it\/en\/case-history\/calore-pulito\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calore pulito\" \/>\n<meta property=\"og:description\" content=\"Scopri "Calore Pulito" di Studio Chiesa: un progetto che promuove soluzioni energetiche sostenibili per un futuro pi\u00f9 verde e pulito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.studiochiesa.it\/en\/case-history\/calore-pulito\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Chiesa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T14:05:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2020\/10\/Studio-chiesa_calore-pulito.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/calore-pulito\\\/\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/calore-pulito\\\/\",\"name\":\"Calore pulito - 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