{"id":43740,"date":"2020-09-28T17:20:41","date_gmt":"2020-09-28T15:20:41","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=43740"},"modified":"2025-02-24T17:16:19","modified_gmt":"2025-02-24T16:16:19","slug":"marcegaglia-brandingcontent-editing","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-brandingcontent-editing\/","title":{"rendered":"Marcegaglia Steel"},"content":{"rendered":"<p>Marcegaglia Steel \u00e8 la holding che rappresenta il core business dell\u2019omonimo gruppo ed \u00e8 organizzata secondo tre differenti societ\u00e0 operative: Marcegaglia Carbon Steel, Marcegaglia Specialties e Marcegaglia Plates.<\/p>\n<p>Tali realt\u00e0 condividono l\u2019insieme di valori Marcegaglia e sono dedicate alla lavorazione di prodotti diversi, per differenti settori di applicazione.<\/p>\n<p>Con questi presupposti abbiamo svolto attivit\u00e0 di Corporate e branding diversificate, sviluppando visual e graphic design coerenti con l\u2019immagine coordinata del brand Marcegaglia. Supportiamo quotidianamente le diverse realt\u00e0 del gruppo nelle attivit\u00e0 di comunicazione on-line e off-line, con la redazione di contenuti dedicati e lo sviluppo di digital tools. Curiamo pianificazione e sviluppo delle attivit\u00e0 di comunicazione di Marcegaglia Steel affinch\u00e8 il target selezionato \u2013 B2B internazionale \u2013 percepisca la vision del gruppo, solida e coesa come l\u2019acciaio.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":20625,"template":[287],"case-history-category":[242,255,253,247,256,263,250,249,264,269,265,272,271,243,244,241,268,267,259],"class_list":["post-43740","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-analisi-big-data","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-lead-generation","case-history-category-product-publishing","case-history-category-ricerche-di-mercato","case-history-category-sales-tools","case-history-category-seosem","case-history-category-social-media-marketing","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marcegaglia Steel - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Marcegaglia, un brand solido come l&#039;acciaio. La Holding che rappresenta il core business dell\u2019omonimo gruppo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-brandingcontent-editing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcegaglia Steel\" \/>\n<meta property=\"og:description\" content=\"Marcegaglia, un brand solido come l&#039;acciaio. La Holding che rappresenta il core business dell\u2019omonimo gruppo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-brandingcontent-editing\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Chiesa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-24T16:16:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2020\/07\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/\",\"name\":\"Marcegaglia Steel - Studio Chiesa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg\",\"datePublished\":\"2020-09-28T15:20:41+00:00\",\"dateModified\":\"2025-02-24T16:16:19+00:00\",\"description\":\"Marcegaglia, un brand solido come l'acciaio. La Holding che rappresenta il core business dell\u2019omonimo gruppo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg\",\"width\":960,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.studiochiesa.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case History\",\"item\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marcegaglia Steel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/\",\"name\":\"Studio Chiesa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\",\"name\":\"Studio Chiesa Communication\",\"alternateName\":\"Studio Chiesa\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Studio-Chiesa\\\/407194632625821\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/studio-chiesa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/studiochiesa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/StudioChiesa\"],\"address\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"45.450479\",\"longitude\":\"9.1723044\"},\"telephone\":[\"+39 0254116738\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"vatID\":\"01687340206\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#local-main-place-address\",\"streetAddress\":\"Piazza Arcole, 4\",\"addressLocality\":\"Milano\",\"postalCode\":\"20143\",\"addressRegion\":\"Italia\",\"addressCountry\":\"IT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/case-history\\\/marcegaglia-brandingcontent-editing\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/quadratino_SC.jpg\",\"contentUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/quadratino_SC.jpg\",\"width\":696,\"height\":696,\"caption\":\"Studio Chiesa Communication\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Milano\" \/>\n<meta name=\"geo.position\" content=\"45.450479;9.1723044\" \/>\n<meta name=\"geo.region\" content=\"Italy\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marcegaglia Steel - Studio Chiesa","description":"Marcegaglia, un brand solido come l'acciaio. La Holding che rappresenta il core business dell\u2019omonimo gruppo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-brandingcontent-editing\/","og_locale":"en_GB","og_type":"article","og_title":"Marcegaglia Steel","og_description":"Marcegaglia, un brand solido come l'acciaio. La Holding che rappresenta il core business dell\u2019omonimo gruppo.","og_url":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-brandingcontent-editing\/","og_site_name":"Studio Chiesa","article_publisher":"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821","article_modified_time":"2025-02-24T16:16:19+00:00","og_image":[{"width":960,"height":720,"url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2020\/07\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/","url":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/","name":"Marcegaglia Steel - Studio Chiesa","isPartOf":{"@id":"https:\/\/www.studiochiesa.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#primaryimage"},"image":{"@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2020\/07\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg","datePublished":"2020-09-28T15:20:41+00:00","dateModified":"2025-02-24T16:16:19+00:00","description":"Marcegaglia, un brand solido come l'acciaio. La Holding che rappresenta il core business dell\u2019omonimo gruppo.","breadcrumb":{"@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#primaryimage","url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2020\/07\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg","contentUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2020\/07\/SC-studio-chiesa-communication_marcegaglia-corporate_03-1.jpg","width":960,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.studiochiesa.it\/"},{"@type":"ListItem","position":2,"name":"Case History","item":"https:\/\/www.studiochiesa.it\/case-history\/"},{"@type":"ListItem","position":3,"name":"Marcegaglia Steel"}]},{"@type":"WebSite","@id":"https:\/\/www.studiochiesa.it\/en\/#website","url":"https:\/\/www.studiochiesa.it\/en\/","name":"Studio Chiesa","description":"","publisher":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.studiochiesa.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/www.studiochiesa.it\/en\/#organization","name":"Studio Chiesa Communication","alternateName":"Studio Chiesa","url":"https:\/\/www.studiochiesa.it\/en\/","logo":{"@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821","https:\/\/www.linkedin.com\/company\/studio-chiesa\/","https:\/\/www.instagram.com\/studiochiesa\/","https:\/\/www.youtube.com\/user\/StudioChiesa"],"address":{"@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"45.450479","longitude":"9.1723044"},"telephone":["+39 0254116738"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"vatID":"01687340206"},{"@type":"PostalAddress","@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#local-main-place-address","streetAddress":"Piazza Arcole, 4","addressLocality":"Milano","postalCode":"20143","addressRegion":"Italia","addressCountry":"IT"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.studiochiesa.it\/case-history\/marcegaglia-brandingcontent-editing\/#local-main-organization-logo","url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/05\/quadratino_SC.jpg","contentUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/05\/quadratino_SC.jpg","width":696,"height":696,"caption":"Studio Chiesa Communication"}]},"geo.placename":"Milano","geo.position":{"lat":"45.450479","long":"9.1723044"},"geo.region":"Italy"},"_links":{"self":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/case-history\/43740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/media\/20625"}],"wp:attachment":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/media?parent=43740"}],"wp:term":[{"taxonomy":"template","embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/template?post=43740"},{"taxonomy":"case-history-category","embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/case-history-category?post=43740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}