{"id":43742,"date":"2020-09-28T17:14:14","date_gmt":"2020-09-28T15:14:14","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=43742"},"modified":"2025-02-24T17:23:36","modified_gmt":"2025-02-24T16:23:36","slug":"oskar-corporatebranding","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/oskar-corporatebranding\/","title":{"rendered":"Oskar"},"content":{"rendered":"<p>Marcegaglia Oskar \u00e8 un\u2019<a href=\"https:\/\/www.studiochiesa.it\/oskar-corporate-e-branding-per-una-realta-italiana-deccellenza\/\" target=\"_blank\" rel=\"noopener\">eccellenza italiana<\/a>, appartenente al gruppo Marcegaglia, attiva nello sviluppo e nella realizzazione di manici metallici e componenti tubolari in acciaio per una vasta gamma di settori. Per Marcegaglia Oskar abbiamo svolto un\u2019articolata attivit\u00e0 di corporate e branding, con la definizione di brand identity e brand positioning: per la realizzazione del logo \u00e8 stato scelto un design iconico evocativo delle produzioni aziendali. Abbiamo creato ex novo la corporate literature (brochure, cataloghi, carta intestata e biglietti da visita) e i communication tools, oltre al content development multilingue, ottimizzato in ottica SEO.<\/p>\n<p>Abbiamo seguito Marcegaglia Oskar fin dai suoi primi passi nel Gruppo con attivit\u00e0 mirate e diversificate, supportiamo il brand nella presenza alle fiere con product publishing, sampling e gadget, corporate video e digital presentation, e nelle attivit\u00e0 quotidiane di comunicazione, ricostruendo una partnership che si rinnova di ogni in anno.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":20624,"template":[287],"case-history-category":[255,253,247,256,263,250,249,243,241,259],"class_list":["post-43742","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-product-publishing","case-history-category-sales-tools","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oskar - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Corporate e branding di Marcegaglia 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