{"id":43903,"date":"2025-03-03T18:16:50","date_gmt":"2025-03-03T17:16:50","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=43903"},"modified":"2025-06-05T14:30:05","modified_gmt":"2025-06-05T12:30:05","slug":"coateel-oltre-il-publishing-aziendale-di-prodotto","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/coateel-beyond-product-corporate-publishing\/","title":{"rendered":"Coateel\u00ae: oltre il publishing aziendale di prodotto"},"content":{"rendered":"<p>Il publishing aziendale di prodotto ha l&#8217;obiettivo di diffondere informazioni dettagliate e pertinenti ai potenziali clienti, facilitando la loro comprensione dei prodotti offerti e influenzando positivamente il processo decisionale di acquisto.<\/p>\n<p>Per Marcegaglia, azienda italiana leader nel settore dell&#8217;acciaio, abbiamo realizzato il progetto di publishing offline e online per la divisione degli acciai preverniciati.<\/p>\n<p>Il progetto \u00e8 iniziato con la creazione del nuovo naming e brand design del prodotto, Coateel\u00ae acronimo di &#8220;coating steel&#8221;, ovvero rivestire l&#8217;acciaio.<br \/>\nSuccessivamente, si \u00e8 sviluppato con la creazione del catalogo prodotto e del sito web.<\/p>\n<p>Abbiamo quindi realizzato il catalogo di prodotto con la gamma degli acciai preverniciati Marcegaglia, in sette lingue (italiano, inglese, francese, tedesco, spagnolo, polacco e romeno).<\/p>\n<p>Parallelamente abbiamo creato il sito web coateel.it, piattaforma online dedicata al nuovo brand.<\/p>\n","protected":false},"featured_media":43908,"template":[287],"case-history-category":[247,256,241],"class_list":["post-43903","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-branding","case-history-category-communication-tools","case-history-category-sales-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coateel\u00ae: oltre il publishing aziendale di prodotto - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Scopri Coateel: strategie oltre il publishing aziendale di prodotto. 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