{"id":43992,"date":"2020-09-24T13:54:26","date_gmt":"2020-09-24T11:54:26","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=43992"},"modified":"2025-03-10T18:32:48","modified_gmt":"2025-03-10T17:32:48","slug":"marcegaglia-a-timeless-brand","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-un-marchio-fuori-dal-tempo\/","title":{"rendered":"Marcegaglia"},"content":{"rendered":"<div class=\"p-portfolio-single__content__inner\">\n<div class=\"elementor elementor-20823\" data-elementor-type=\"wp-post\" data-elementor-id=\"20823\" data-elementor-post-type=\"portfolio\">\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56b996f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56b996f9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n<div class=\"elementor-container elementor-column-gap-no\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7487c549\" data-id=\"7487c549\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-383a5168 elementor-widget elementor-widget-text-editor is-mac\" data-id=\"383a5168\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Marcegaglia Steel forms the core business of the Group and is organized into three different operating companies: Marcegaglia Carbon Steel, Marcegaglia Specialties, and Marcegaglia Plates.<\/p>\n<p>These entities share the Marcegaglia set of values and are, in every respect, part of it, despite being dedicated to the processing of different products for various application sectors.<\/p>\n<p>Marcegaglia is a company with a long-standing history, characterized by an image that goes beyond fashions and trends. The Group has consolidated its presence over time, remaining true to its corporate values, without ever feeling the need to rebrand its image.<\/p>\n<p class=\"translation-block\">With this approach, we have always carried out diversified Corporate &amp; Branding activities, developing visual and graphic design consistent with the coordinated image of the <a href=\"https:\/\/www.studiochiesa.it\/en\/sound-branding-come-suona-il-tuo-brand\/\" target=\"_self\">brand<\/a>. We constantly support the various Group companies in both online and offline communication activities through content creation and the development of digital tools. We handle the planning and development of all content, translating complex concepts for an international B2B target audience, giving a unique image to different worlds.<\/p>\n<p>We work daily to provide each Marcegaglia entity with dedicated and high-performing publishing materials and communication tools, in order to convey a constantly up-to-date image backed by a well-rooted history.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"p-portfolio-single__content__tabs\">\n<ul>\n<li><\/li>\n<\/ul>\n<\/div>","protected":false},"featured_media":20817,"template":[287],"case-history-category":[260,255,254,253,251,247,256,263,261,250,249,264,269,265,272,258,257,243,241,245,268,267],"class_list":["post-43992","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-adv-design","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-book","case-history-category-brand-identity","case-history-category-brand-positioning","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-content-planning","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-media-planning","case-history-category-media-relations-e-pr","case-history-category-product-publishing","case-history-category-sales-tools","case-history-category-sampling-e-gadgets","case-history-category-seosem","case-history-category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcegaglia - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Scopri come Marcegaglia si distingue come un marchio fuori dal tempo. Innovazione e tradizione su Studio Chiesa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-a-timeless-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcegaglia - Studio Chiesa\" \/>\n<meta property=\"og:description\" content=\"Scopri come Marcegaglia si distingue come un marchio fuori dal tempo. 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