{"id":44002,"date":"2020-09-23T14:25:41","date_gmt":"2020-09-23T12:25:41","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44002"},"modified":"2025-12-11T12:57:35","modified_gmt":"2025-12-11T11:57:35","slug":"marcegaglia-plates-branding","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-plates-branding\/","title":{"rendered":"Marcegaglia Plates"},"content":{"rendered":"<p>In linea con le attivit\u00e0 corporate svolte per il gruppo Marcegaglia, abbiamo definito l\u2019immagine di Marcegaglia Plates,<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>uno dei principali player mondiali per la produzione di lamiere da laminatoio quarto, attraverso un\u2019attivit\u00e0 di branding coerente con la comunicazione del gruppo, a cominciare dal naming e dal brand design. Abbiamo colto la sfida di supportare una imporante realt\u00e0 del mondo industrial che, collocandosi a monte della filiera produttiva nella prima lavorazione dell\u2019acciaio lavorato a caldo, si rivolge a interlocutori di prestigio del mondo industriale della cantieristica navale, delle grandi infrastrutture, dell\u2019impiantistica industriale, dell\u2019ecologia con forniture per il settore energetico ed eolico in particolare.<\/p>\n<p>Abbiamo delineato la communication strategy utilizzando anche strumenti digitali, quali sito web e app, sviluppando un content development multilingue ottimizzato in ottica SEO e una costante attivit\u00e0 di social media management ed email marketing.<\/p>\n<p>Per valorizzare la brand identity sono stati realizzati corporate literature con brochure, cataloghi e strumenti istituzionali (carta intestata, biglietti da visita, modulistica, segnaletica).<\/p>\n<p>Continuiamo a supportare la presenza di Marcegaglia Plates a eventi e fiere di settore, nell\u2019organizzazione di meeting e conferenze, completando la partnership con la progettazione di<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>product publishing, sampling e gadget, corporate video e digital presentation.<\/p>\n","protected":false},"featured_media":20859,"template":[288],"case-history-category":[262,255,254,253,252,247,256,263,250,249,264,269,265,272,243,241,268,267,259],"class_list":["post-44002","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-hero-header","case-history-category-app-design-e-development","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-book","case-history-category-brand-identity","case-history-category-brand-naming","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-product-publishing","case-history-category-sales-tools","case-history-category-seosem","case-history-category-social-media-marketing","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marcegaglia Plates - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Esplora il branding di Marcegaglia Plates: strategie efficaci per un&#039;identit\u00e0 di marca forte e riconoscibile. 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