{"id":44005,"date":"2020-09-23T14:21:54","date_gmt":"2020-09-23T12:21:54","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44005"},"modified":"2025-03-21T13:57:48","modified_gmt":"2025-03-21T12:57:48","slug":"marcegaglia-carbon-steel-branding","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-carbon-steel-branding\/","title":{"rendered":"Marcegaglia Carbon Steel"},"content":{"rendered":"<p>Marcegaglia Carbon Steel\u00a0\u00e8 la realt\u00e0\u00a0leader in Europa e nel mondo per la trasformazione dell\u2019acciaio al carbonio. Le attivit\u00e0 che svolgiamo per Marcegaglia Carbon Steel sono il risultato della consolidata partnership trentennale che ci lega al Gruppo. Fin dal suo esordio, abbiamo supportato Marcegaglia Carbon Steel delineando naming e\u00a0corporate identity oltre a un\u2019attivit\u00e0 costante di\u00a0branding.\u00a0Oggi\u00a0la collaborazione continua con la cura quotidiana di tutte le attivit\u00e0 di\u00a0comunicazione\u00a0e di\u00a0digital\u00a0marketing\u00a0destinate al mercato nazionale e internazionale multilingue.<\/p>\n<p>Definito il naming e il logo, coerenti con l\u2019immagine coordinata Marcegaglia, abbiamo svolto un\u2019approfondita analisi di mercato per definire il brand positioning\u00a0e per strutturare le pi\u00f9 efficaci strategie di mercato.<\/p>\n<p>Ci siamo inoltre dedicati alla progettazione e alla realizzazione di un pacchetto completo di\u00a0strumenti\u00a0publishing on e off line. Il\u00a0visual\u00a0e il\u00a0web design\u00a0del sito di riferimento sono stati sviluppati mantenendo una coerenza stilistica con il resto dell\u2019immagine corporate. Al fine di consolidare la presenza online di Marcegaglia Carbon Steel, \u00e8 stato creato un\u00a0piano editoriale\u00a0per il\u00a0content\u00a0development\u00a0di qualit\u00e0 in ottica\u00a0SEO. Abbiamo quindi affiancato Marcegaglia Carbon Steel nella definizione della digital\u00a0strategy,\u00a0coordinando i canali in un\u00a0media\u00a0plan\u00a0e in una continua attivit\u00e0 di\u00a0social\u00a0media management\u00a0ed\u00a0email\u00a0marketing.<\/p>\n<p>Abbiamo ideato e prodotto i\u00a0sales tools, i corporate\u00a0video\u00a0e le\u00a0digital\u00a0presentation\u00a0necessarie per una comunicazione su pi\u00f9 livelli e a supporto delle attivit\u00e0 commerciali e in occasione di fiere,\u00a0conferenze\u00a0ed\u00a0eventi.<\/p>\n<p>La conoscenza dettagliata della cultura d\u2019impresa e la fiducia reciproca maturata negli anni, sono alla base della pluriennale collaborazione con Marcegaglia, per dare un\u2019unica voce alle sue molteplici realt\u00e0.<\/p>\n","protected":false},"featured_media":20850,"template":[288],"case-history-category":[242,255,253,247,256,263,249,277,264,269,265,272,271,243,276,244,241,268,267,273,259],"class_list":["post-44005","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-hero-header","case-history-category-analisi-big-data","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-literature","case-history-category-corporate-video","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-lead-generation","case-history-category-product-publishing","case-history-category-product-video","case-history-category-ricerche-di-mercato","case-history-category-sales-tools","case-history-category-seosem","case-history-category-social-media-marketing","case-history-category-video","case-history-category-web-design"],"yoast_head":"<!-- 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