{"id":44007,"date":"2020-09-23T13:58:01","date_gmt":"2020-09-23T11:58:01","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44007"},"modified":"2025-03-24T12:20:46","modified_gmt":"2025-03-24T11:20:46","slug":"marcegaglia-buildtech-branding","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-buildtech-branding\/","title":{"rendered":"Marcegaglia Buildtech"},"content":{"rendered":"<p>Supportiamo Marcegaglia in tutte le attivit\u00e0 di <strong>comunicazione<\/strong> e <strong>digital<\/strong> <strong>marketing<\/strong> sia a livello nazionale che internazionale. La partnership pluriennale ha consentito il consolidarsi di una fiducia reciproca, preziosa per perseguire con successo gli obiettivi prefissati in ogni attivit\u00e0 svolta per il Gruppo.<\/p>\n<p>Negli anni \u201990 Marcegaglia ha investito in una verticalizzazione di prodotti dedicati al settore edile, affidando a Studio Chiesa l\u2019intera gestione della <strong>corporate e branding<\/strong> della nuova Marcegaglia Buildtech.<\/p>\n<p>Siamo partiti dal <strong>naming <\/strong>dopo aver analizzato il mercato e i competitor per definire la <strong>brand position<\/strong> e costruire una forte <strong>corporate<\/strong> <strong>identity<\/strong>.<\/p>\n<p>Abbiamo creato un pacchetto completo di <strong>strumenti<\/strong> <strong>publishing<\/strong> dedicati, curandone tutte le fasi, dall\u2019<strong>art direction al graphic design<\/strong>. Ci siamo occupati di progettare e realizzare il <strong>website<\/strong>, per il quale abbiamo impostato un piano editoriale e un <strong>content<\/strong> <strong>development<\/strong> in ottica <strong>SEO<\/strong>. In parallelo abbiamo definito una <strong>digital<\/strong> <strong>strategy, <\/strong>coordinando i diversi canali a disposizione con un <strong>media<\/strong> <strong>plan<\/strong> e una continua attivit\u00e0 di <strong>social<\/strong> <strong>media<\/strong> <strong>management<\/strong> ed <strong>email<\/strong> <strong>marketing<\/strong>.<\/p>\n<p>La produzione di corporate <strong>video<\/strong> e <strong>digital<\/strong> <strong>presentation che continuiamo a sviluppare sono<\/strong> di supporto in tutte le <strong>fiere<\/strong>, <strong>conferenze<\/strong> ed <strong>eventi<\/strong> che vengono programmati.<\/p>\n","protected":false},"featured_media":20826,"template":[288],"case-history-category":[242,253,247,256,263,250,249,264,269,265,272,243,241,268,267,259],"class_list":["post-44007","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-hero-header","case-history-category-analisi-big-data","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-product-publishing","case-history-category-sales-tools","case-history-category-seosem","case-history-category-social-media-marketing","case-history-category-web-design"],"yoast_head":"<!-- This site is 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