{"id":44007,"date":"2020-09-23T13:58:01","date_gmt":"2020-09-23T11:58:01","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44007"},"modified":"2025-03-24T12:20:46","modified_gmt":"2025-03-24T11:20:46","slug":"marcegaglia-buildtech-branding","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-buildtech-branding\/","title":{"rendered":"Marcegaglia Buildtech"},"content":{"rendered":"<p class=\"translation-block\">We support Marcegaglia in all its <strong>communication<\/strong> and <strong>digital marketing<\/strong> strategies, both nationally and internationally. This long-standing partnership has enabled us to consolidate a mutual trust, which is invaluable for successfully pursuing the objectives set in every activity developed for the Group.<\/p>\n<p class=\"translation-block\">In the 1990s, Marcegaglia invested in a verticalisation of products dedicated to the construction sector, entrusting Studio Chiesa with the entire <strong>corporate<\/strong> and <strong>branding<\/strong> management of the new Marcegaglia Buildtech.<\/p>\n<p class=\"translation-block\">We started with the <strong>naming<\/strong> after analyzing the market and competitors to define the <strong>brand position<\/strong> and build a strong <strong>corporate identity<\/strong>.<\/p>\n<p class=\"translation-block\">We created a complete package of dedicated <strong>publishing tools<\/strong>, curating all phases from <strong>art direction to graphic design<\/strong>. We have designed and created the <strong>website<\/strong>, for which we have prepared an editorial plan and <strong>content development<\/strong> with an emphasis on <strong>SEO<\/strong>. At the same time we defined a <strong>digital strategy<\/strong>, coordinating the various channels available with a <strong>media plan<\/strong> and continuous <strong>social media management<\/strong> and <strong>email marketing<\/strong> strategies.<\/p>\n<p class=\"translation-block\">The production of corporate <strong>videos<\/strong> and <strong>digital presentations<\/strong> that we continue to develop, support all the trade <strong>fairs, conferences and events<\/strong> that are scheduled.<\/p>","protected":false},"featured_media":20826,"template":[288],"case-history-category":[242,253,247,256,263,250,249,264,269,265,272,243,241,268,267,259],"class_list":["post-44007","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-hero-header","case-history-category-analisi-big-data","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-product-publishing","case-history-category-sales-tools","case-history-category-seosem","case-history-category-social-media-marketing","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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