{"id":44022,"date":"2020-09-21T15:28:24","date_gmt":"2020-09-21T13:28:24","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44022"},"modified":"2025-03-11T18:29:42","modified_gmt":"2025-03-11T17:29:42","slug":"marcegaglia-buildtech-pannelli-coibentati","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-buildtech-insulated-panels\/","title":{"rendered":"Marcegaglia Buildtech &#8211; Pannelli coibentati"},"content":{"rendered":"<p>Con l\u2019obiettivo di un brand positioning forte per il segmento dei pannelli coibentati per tetto e parete per molteplici settori industriali, abbiamo analizzato il mercato e i competitor per delineare una efficace strategia di comunicazione.<\/p>\n<p>Materiali off line come brochure e leaflet sono pensati per una facile fruizione da parte del target, mentre in area digital abbiamo sviluppato un website che pur rimanendo coerente con l\u2019immagine coordinata di Marcegaglia, \u00e8 diventato un elemento caratterizzante e distintivo del brand. I contenuti qui sono pensati e realizzati in ottica SEO e in diverse lingue per una divulgazione globale e georeferenziata.<\/p>\n","protected":false},"featured_media":20842,"template":[287],"case-history-category":[242,255,253,247,256,263,250,249,264,269,265,272,271,244,241,268,259],"class_list":["post-44022","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-analisi-big-data","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-geo-marketing","case-history-category-lead-generation","case-history-category-ricerche-di-mercato","case-history-category-sales-tools","case-history-category-seosem","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcegaglia Buildtech - Pannelli coibentati - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Esplora Marcegaglia Buildtech: innovazione nei pannelli coibentati per l&#039;edilizia moderna. 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