{"id":44027,"date":"2020-09-17T16:15:51","date_gmt":"2020-09-17T14:15:51","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44027"},"modified":"2025-03-21T12:28:45","modified_gmt":"2025-03-21T11:28:45","slug":"brollo","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/brollo\/","title":{"rendered":"Brollo"},"content":{"rendered":"<p>For an important generational change within Brollo, a historic brand in the Italian steel industry, we worked to redefine the features of its corporate image. We took care of the graphic design of the new logo, and then created the application manual, the brand book and all the publishing tools needed to communicate the brand identity.<\/p>\n<p>We chose an innovative and colourful design to convey the brand\u2019s founding values in a contemporary language, reflecting the company\u2019s dynamic character.<\/p>","protected":false},"featured_media":19632,"template":[287],"case-history-category":[255,253,251,247,250,249],"class_list":["post-44027","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-brand-positioning","case-history-category-branding","case-history-category-corporate-identity","case-history-category-corporate-literature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brollo - 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