{"id":44045,"date":"2020-07-24T13:41:25","date_gmt":"2020-07-24T11:41:25","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44045"},"modified":"2025-03-21T17:15:18","modified_gmt":"2025-03-21T16:15:18","slug":"marcegaglia-buildtech-cantieristica-edile","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/marcegaglia-buildtech-building-construction\/","title":{"rendered":"Marcegaglia Buildtech &#8211; Cantieristica edile"},"content":{"rendered":"<p>Per supportare Marcegaglia Buildtech nella brand positioning di un prodotto specifico come quello della cantieristica edile, abbiamo definito una strategia comunicativa funzionale, supportata da uno studio approfondito dei competitor monitorando dati e mercato.<\/p>\n<p>Abbiamo ideato e prodotto<b>\u00a0materiali publishing<\/b>\u00a0e\u00a0<b>communication tools georeferenziati.\u00a0<\/b>La stesura dei contenuti multilingue in ottica SEO e le attivit\u00e0 di SEA e SEM per i differenti canali, sono stati fondamentali per costruire una comunicazione\u00a0<b>e una lead generation internazionale.<\/b>\u00a0<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Nel definire le basi del\u00a0<b>marketing<\/b>\u00a0<b>digitale<\/b> abbiamo prodotto tutti gli strumenti necessari per garantire un\u2019immagine coordinata del brand, coerente con quella del gruppo Marcegaglia e che ne mettesse in risalto l\u2019imprescindibile competenza e affidabilit\u00e0 a livello internazionale.<\/p>\n","protected":false},"featured_media":19947,"template":[287],"case-history-category":[242,255,247,256,250,249,264,269,272,271,244,241],"class_list":["post-44045","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-analisi-big-data","case-history-category-art-direction-visual-and-graphic-design","case-history-category-branding","case-history-category-communication-tools","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-geo-marketing","case-history-category-lead-generation","case-history-category-ricerche-di-mercato","case-history-category-sales-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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