{"id":44048,"date":"2020-07-23T15:28:32","date_gmt":"2020-07-23T13:28:32","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44048"},"modified":"2025-03-21T17:39:55","modified_gmt":"2025-03-21T16:39:55","slug":"fondazione-marcegaglia-onlus","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/fondazione-marcegaglia-onlus\/","title":{"rendered":"Fondazione Marcegaglia Onlus"},"content":{"rendered":"<p>Fondazione Marcegaglia Onlus \u00e8 una istituzione costituita nel 2010 dalla famiglia Marcegaglia. Nata condividendo lo spirito e la sensibilit\u00e0 che da sempre caratterizzano l\u2019azienda, ha portato un approccio imprenditoriale nel terzo settore sostenendo numerosi progetti e iniziative sia sul territorio nazionale che internazionale, con una particolare attenzione al mondo femminile.<\/p>\n<p>Dopo aver ideato e realizzato il logo, abbiamo tracciato le linee guida per definire una brand identity con cui comunicare su diversi canali con una corporate literature coerente ed efficace. Al fine di dare visibilit\u00e0 ai progetti della Onlus, abbiamo realizzato un sito web che fosse anche un mezzo d\u2019informazione e un tramite per incentivare il sostegno alle diverse iniziative.<\/p>\n<p>I visual e i tools di comunicazione sono stati realizzati curando l\u2019art direction e il design per restituire un\u2019immagine coerente e caratterizzante.<\/p>\n<p>Parallelamente abbiamo realizzato un mix di strumenti publishing di supporto, per trasmettere il valore dei progetti della Fondazione in occasione di eventi e conferenze.<\/p>\n","protected":false},"featured_media":19877,"template":[287],"case-history-category":[255,254,253,247,256,263,250,286,284,285,259],"class_list":["post-44048","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-book","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-progetti-csr","case-history-category-sostenibilita","case-history-category-valorizzazione-della-cultura-dimpresa","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fondazione Marcegaglia Onlus - Studio Chiesa<\/title>\n<meta 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