{"id":44052,"date":"2020-07-22T17:16:49","date_gmt":"2020-07-22T15:16:49","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44052"},"modified":"2025-03-24T10:51:36","modified_gmt":"2025-03-24T09:51:36","slug":"green-power","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/green-power\/","title":{"rendered":"Green Power"},"content":{"rendered":"<p class=\"translation-block\">Green Power is a company that operates in the energy sector, building industrial plants with a sustainable approach. We took care of the naming and the creation of a logo that would express solidity, innovation, and sustainability.<\/p>\n<p class=\"translation-block\">After a careful study of the reference market, we outlined the corporate identity and defined the brand position, which was then translated into corporate literature.<\/p>\n<p>The next step was to develop a complete package of communication tools, starting with the web design, completed by content planning and development with an emphasis on SEO.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>In outlining an effective communication strategy, we did not overlook the importance of digital marketing. In this case, it was important to structure a digital strategy, as well as social media and email marketing strategies. In order to create a database of contacts and retain the target audience, we created specific forms to support lead generation.<\/p>\n<p>We focussed on the creation of corporate videos and digital presentations that could tell potential customers about the brand and products in a simple and direct way. These tools were also important at trade fairs and events, which we designed and created to reach an increasingly wide audience.<\/p>","protected":false},"featured_media":19798,"template":[287],"case-history-category":[255,253,247,256,263,250,249,264,269,265,243,241,268,267],"class_list":["post-44052","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-branding","case-history-category-communication-tools","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-corporate-literature","case-history-category-digital-marketing-e-lead-generation","case-history-category-digital-strategy","case-history-category-email-marketing","case-history-category-product-publishing","case-history-category-sales-tools","case-history-category-seosem","case-history-category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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