{"id":44063,"date":"2020-07-21T15:05:19","date_gmt":"2020-07-21T13:05:19","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?post_type=case-history&#038;p=44063"},"modified":"2025-03-24T11:59:18","modified_gmt":"2025-03-24T10:59:18","slug":"steellife","status":"publish","type":"case-history","link":"https:\/\/www.studiochiesa.it\/en\/case-history\/steellife\/","title":{"rendered":"SteelLife"},"content":{"rendered":"<p>In occasione del cinquantesimo anno dalla fondazione di Marcegaglia, abbiamo ideato e curato la realizzazione di Steellife, la prima mostra al mondo dedicata a un materiale e ai suoi interpreti. Il naming dell\u2019esposizione \u00e8 stato il risultato di una riflessione sulla contemporaneit\u00e0 per restituire vitalit\u00e0 all\u2019acciaio attraverso l\u2019arte. La materia, svincolata dalla propria funzione pratica, prende vita nelle opere di otto artisti provenienti da culture e aree geografiche diverse.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ci siamo occupati di coordinare gli artisti, seguendo l\u2019intero processo di allestimento dello spazio espositivo. Abbiamo realizzato il logo e l\u2019editing del catalogo della mostra, costruendo un\u2019immagine coordinata funzionale alla comunicazione.<\/p>\n<p>Per amplificare la divulgazione dell\u2019evento artistico e lasciarlo vivere nel tempo, oltre ai materiali publishing e digitali, abbiamo realizzato un sito web.<\/p>\n<p>Il risultato \u00e8 stato una mostra di arte contemporanea internazionale, per celebrare con il gesto creativo la passione impiegata da Marcegaglia nella lavorazione dell\u2019acciaio.<\/p>\n","protected":false},"featured_media":19491,"template":[287],"case-history-category":[260,255,253,252,247,256,239,263,250,240,235,258,257,238,259],"class_list":["post-44063","case-history","type-case-history","status-publish","has-post-thumbnail","hentry","template-vertical-slideshow","case-history-category-adv-design","case-history-category-art-direction-visual-and-graphic-design","case-history-category-brand-identity","case-history-category-brand-naming","case-history-category-branding","case-history-category-communication-tools","case-history-category-conferenze","case-history-category-content-development","case-history-category-corporate-identity","case-history-category-eventi","case-history-category-exhibition","case-history-category-media-planning","case-history-category-media-relations-e-pr","case-history-category-mostre","case-history-category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.6) - 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