{"id":35945,"date":"2023-01-16T11:29:39","date_gmt":"2023-01-16T10:29:39","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?p=35945"},"modified":"2025-09-05T11:06:59","modified_gmt":"2025-09-05T09:06:59","slug":"i-5-top-trend-del-marketing-b2b-nel-2023","status":"publish","type":"post","link":"https:\/\/www.studiochiesa.it\/en\/i-5-top-trend-del-marketing-b2b-nel-2023\/","title":{"rendered":"I 5 top trend del marketing b2b nel 2023"},"content":{"rendered":"<p>Il\u00a0<strong>marketing B2B<\/strong>\u00a0continua a evolversi per essere sempre pi\u00f9\u00a0<strong>connesso<\/strong>\u00a0coi propri stakeholder: anche per quest\u2019anno ha davanti a s\u00e9 grandi sfide e cambiamenti, ma dovr\u00e0 tener conto dei continui cambiamenti degli scenari in cui opera.<\/p>\n<p><strong>1.Volubilit\u00e0\u00a0dei consumatori e\u00a0abbassamento dell\u2019et\u00e0\u00a0dei decision maker B2B<\/strong><\/p>\n<p>Si parte dalla volubilit\u00e0 dei consumatori, sempre pronti a compiere scelte d\u2019acquisto che rispecchiano al meglio i loro valori. Si tratta di un fenomeno che impatta direttamente sul marketing B2C, ma che indirettamente si ripercuote sul B2B in quanto implica la necessit\u00e0 di rispondere prontamente e dinamicamente a questi cambiamenti con strumenti e contenuti adeguati.<\/p>\n<p>A questo si aggiunge che i decision maker B2B sono sempre pi\u00f9\u00a0<strong>giovani e digitali<\/strong>, per i quali i \u201csocial sono il nuovo motore di ricerca\u201d.<\/p>\n<p>Quindi, nel 2023, le aziende dovranno rafforzare la loro presenza sui social media e sfruttare i contenuti generati dagli utenti per influire sui loro stakeholder.<\/p>\n<p><strong>2.Frammentazione\u00a0dei mezzi<\/strong><\/p>\n<p>Stiamo assistendo alla frammentazione dei mezzi di comunicazione, dovuta in parte dal modo in cui stanno rapidamente cambiando i social media. Nel corso degli anni, Facebook ha iniziato a perdere il suo primato e le aziende hanno iniziato a sperimentare altre piattaforme, spostando la loro strategia da Facebook a Instagram, LinkedIn, Twitter, Tik Tok e altri social media.<\/p>\n<p>Pertanto, si rende ancora pi\u00f9 urgente per le aziende la necessit\u00e0 di affermare la propria presenza su pi\u00f9 piattaforme.<\/p>\n<p><strong>3.Maggior rilevanza delle\u00a0PR<\/strong><\/p>\n<p>I marketer devono concentrarsi sulla fidelizzazione: la crescente importanza delle pubbliche relazioni risale, come le altre tendenze degli ultimi anni, alla costruzione di fiducia e reputation.<\/p>\n<p>Una campagna di pubbliche relazioni strategica \u00e8 uno dei modi migliori per creare fiducia, poich\u00e9 aiuta i potenziali clienti a connettersi e fidarsi di un\u2019azienda.<\/p>\n<p><strong>4.L\u2019ascesa dell\u2019intelligenza artificiale<\/strong><\/p>\n<p>L\u2019intelligenza artificiale nel marketing, utilizza i dati dei clienti online e offline insieme a concetti come l\u2019apprendimento automatico, l\u2019elaborazione del linguaggio naturale e l\u2019intelligenza sociale per valutare le azioni future del pubblico. In questo modo \u00e8 possibile influenzare il pubblico con il messaggio giusto al momento giusto, attraverso il funnel di marketing.<\/p>\n<p>Com\u2019\u00e8 noto, il progresso dell\u2019intelligenza artificiale (AI) nella ridefinizione del processo di marketing B2B negli ultimi due anni \u00e8 stato degno di nota: l\u2019intelligenza artificiale non solo ha aiutato gli esperti di marketing ad avere successo in diversi ambiti \u2013 come coinvolgere chi visita il sito web attraverso l\u2019utilizzo delle chatbot \u2013 ma\u00a0si \u00e8 rivelata utile ed efficace anche nelle analisi predittive\u00a0per le campagne pubblicitarie. Inoltre, grazie all\u2019AI, sono in continua evoluzione i tools di marketing per l\u2019automatizzazione per e-mail marketing e digitalizzazione dei dati.<\/p>\n<p><strong>5\u00a0D&amp;I, valore per le aziende<\/strong><\/p>\n<p>In Italia il tema della Diversity &amp; Inclusion sta assumendo un ruolo sempre pi\u00f9 importante nel rapporto tra consumatori e aziende. Una recente ricerca curata da Diversity Brand Summit ha rilevato che l\u201988% degli intervistati ha dichiarato che\u00a0l\u2019inclusivit\u00e0 \u00e8 un fattore decisivo nelle proprie scelte di acquisto: una percentuale in forte crescita rispetto al 63% del 2019 e il 51% del 2018.\u00a0 Secondo la ricerca, i brand che investono nella Diversity &amp; Inclusion hanno registrato nell\u2019ultimo anno una\u00a0<strong>crescita dei ricavi in media del 23% superiore a quella dei brand non inclusivi<\/strong>.<\/p>\n<p>Pertanto l\u2019inclusivit\u00e0 diventa sempre pi\u00f9 un valore a cui anche le aziende B2B devono fare riferimento nella pianificazione delle loro attivit\u00e0 di marketing.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder&#8230;<\/p>","protected":false},"author":5,"featured_media":36092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[223],"class_list":["post-35945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visioni","tag-223"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I 5 top trend del marketing b2b nel 2023 - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiochiesa.it\/en\/i-5-top-trend-del-marketing-b2b-nel-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I 5 top trend del marketing b2b nel 2023\" \/>\n<meta property=\"og:description\" content=\"Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.studiochiesa.it\/en\/i-5-top-trend-del-marketing-b2b-nel-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Chiesa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-16T10:29:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T09:06:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/01\/2023_01_16_marketingtoptrend.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristiano Tagliabue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristiano Tagliabue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/\"},\"author\":{\"name\":\"Cristiano Tagliabue\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#\\\/schema\\\/person\\\/78fb53d354e92e9a310b4d0d2ce94361\"},\"headline\":\"I 5 top trend del marketing b2b nel 2023\",\"datePublished\":\"2023-01-16T10:29:39+00:00\",\"dateModified\":\"2025-09-05T09:06:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023_01_16_marketingtoptrend.jpg\",\"keywords\":[\"2023\"],\"articleSection\":[\"Visioni\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/\",\"name\":\"I 5 top trend del marketing b2b nel 2023 - Studio Chiesa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023_01_16_marketingtoptrend.jpg\",\"datePublished\":\"2023-01-16T10:29:39+00:00\",\"dateModified\":\"2025-09-05T09:06:59+00:00\",\"description\":\"Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023_01_16_marketingtoptrend.jpg\",\"contentUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023_01_16_marketingtoptrend.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.studiochiesa.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I 5 top trend del marketing b2b nel 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/\",\"name\":\"Studio Chiesa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\",\"name\":\"Studio Chiesa Communication\",\"alternateName\":\"Studio Chiesa\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Studio-Chiesa\\\/407194632625821\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/studio-chiesa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/studiochiesa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/StudioChiesa\"],\"address\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"45.450479\",\"longitude\":\"9.1723044\"},\"telephone\":[\"+39 0254116738\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"vatID\":\"01687340206\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#\\\/schema\\\/person\\\/78fb53d354e92e9a310b4d0d2ce94361\",\"name\":\"Cristiano Tagliabue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g\",\"caption\":\"Cristiano Tagliabue\"},\"description\":\"Laureato in Giurisprudenza e professionista nel campo della comunicazione aziendale, ha collaborato sia con aziende italiane, sia in contesti internazionali come Marketing e Communication Manager. Appassionato di mercati, scenari economici, trend \u00e8 un fervido supporter della trasformazione degli atomi in bit.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/cristianotagliabuemilano\\\/\"],\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/author\\\/cristiano\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#local-main-place-address\",\"streetAddress\":\"Piazza Arcole, 4\",\"addressLocality\":\"Milano\",\"postalCode\":\"20143\",\"addressRegion\":\"Italia\",\"addressCountry\":\"IT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/i-5-top-trend-del-marketing-b2b-nel-2023\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/quadratino_SC.jpg\",\"contentUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/quadratino_SC.jpg\",\"width\":696,\"height\":696,\"caption\":\"Studio Chiesa Communication\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Milano\" \/>\n<meta name=\"geo.position\" content=\"45.450479;9.1723044\" \/>\n<meta name=\"geo.region\" content=\"Italy\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"I 5 top trend del marketing b2b nel 2023 - Studio Chiesa","description":"Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.studiochiesa.it\/en\/i-5-top-trend-del-marketing-b2b-nel-2023\/","og_locale":"en_GB","og_type":"article","og_title":"I 5 top trend del marketing b2b nel 2023","og_description":"Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder","og_url":"https:\/\/www.studiochiesa.it\/en\/i-5-top-trend-del-marketing-b2b-nel-2023\/","og_site_name":"Studio Chiesa","article_publisher":"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821","article_published_time":"2023-01-16T10:29:39+00:00","article_modified_time":"2025-09-05T09:06:59+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/01\/2023_01_16_marketingtoptrend.jpg","type":"image\/jpeg"}],"author":"Cristiano Tagliabue","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristiano Tagliabue","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#article","isPartOf":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/"},"author":{"name":"Cristiano Tagliabue","@id":"https:\/\/www.studiochiesa.it\/en\/#\/schema\/person\/78fb53d354e92e9a310b4d0d2ce94361"},"headline":"I 5 top trend del marketing b2b nel 2023","datePublished":"2023-01-16T10:29:39+00:00","dateModified":"2025-09-05T09:06:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/"},"wordCount":574,"publisher":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"},"image":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/01\/2023_01_16_marketingtoptrend.jpg","keywords":["2023"],"articleSection":["Visioni"],"inLanguage":"en-GB","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/","url":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/","name":"I 5 top trend del marketing b2b nel 2023 - Studio Chiesa","isPartOf":{"@id":"https:\/\/www.studiochiesa.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/01\/2023_01_16_marketingtoptrend.jpg","datePublished":"2023-01-16T10:29:39+00:00","dateModified":"2025-09-05T09:06:59+00:00","description":"Il marketing B2B continua a evolversi per essere sempre pi\u00f9 connesso coi propri stakeholder","breadcrumb":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#primaryimage","url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/01\/2023_01_16_marketingtoptrend.jpg","contentUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/01\/2023_01_16_marketingtoptrend.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.studiochiesa.it\/"},{"@type":"ListItem","position":2,"name":"I 5 top trend del marketing b2b nel 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.studiochiesa.it\/en\/#website","url":"https:\/\/www.studiochiesa.it\/en\/","name":"Studio Chiesa","description":"","publisher":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.studiochiesa.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/www.studiochiesa.it\/en\/#organization","name":"Studio Chiesa Communication","alternateName":"Studio Chiesa","url":"https:\/\/www.studiochiesa.it\/en\/","logo":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821","https:\/\/www.linkedin.com\/company\/studio-chiesa\/","https:\/\/www.instagram.com\/studiochiesa\/","https:\/\/www.youtube.com\/user\/StudioChiesa"],"address":{"@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"45.450479","longitude":"9.1723044"},"telephone":["+39 0254116738"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"vatID":"01687340206"},{"@type":"Person","@id":"https:\/\/www.studiochiesa.it\/en\/#\/schema\/person\/78fb53d354e92e9a310b4d0d2ce94361","name":"Cristiano Tagliabue","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g","caption":"Cristiano Tagliabue"},"description":"Laureato in Giurisprudenza e professionista nel campo della comunicazione aziendale, ha collaborato sia con aziende italiane, sia in contesti internazionali come Marketing e Communication Manager. Appassionato di mercati, scenari economici, trend \u00e8 un fervido supporter della trasformazione degli atomi in bit.","sameAs":["https:\/\/www.linkedin.com\/in\/cristianotagliabuemilano\/"],"url":"https:\/\/www.studiochiesa.it\/en\/author\/cristiano\/"},{"@type":"PostalAddress","@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#local-main-place-address","streetAddress":"Piazza Arcole, 4","addressLocality":"Milano","postalCode":"20143","addressRegion":"Italia","addressCountry":"IT"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.studiochiesa.it\/i-5-top-trend-del-marketing-b2b-nel-2023\/#local-main-organization-logo","url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/05\/quadratino_SC.jpg","contentUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/05\/quadratino_SC.jpg","width":696,"height":696,"caption":"Studio Chiesa Communication"}]},"geo.placename":"Milano","geo.position":{"lat":"45.450479","long":"9.1723044"},"geo.region":"Italy"},"_links":{"self":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts\/35945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/comments?post=35945"}],"version-history":[{"count":5,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts\/35945\/revisions"}],"predecessor-version":[{"id":41752,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts\/35945\/revisions\/41752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/media\/36092"}],"wp:attachment":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/media?parent=35945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/categories?post=35945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/tags?post=35945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}