{"id":39501,"date":"2023-06-09T10:55:34","date_gmt":"2023-06-09T08:55:34","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?p=39501"},"modified":"2023-06-09T11:17:12","modified_gmt":"2023-06-09T09:17:12","slug":"presentazione-del-volume-come-vestale","status":"publish","type":"post","link":"https:\/\/www.studiochiesa.it\/en\/presentazione-del-volume-come-vestale\/","title":{"rendered":"Presentazione del volume Come Vestale"},"content":{"rendered":"
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Elisabetta Pozzetti e Rossella Roncaia raccontano la genesi del libro Come Vestale<\/em>, espressione dell\u2019innovativo metodo museografico di Studio Chiesa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cQuesta pubblicazione non \u00e8 un semplice catalogo, ma un vero e proprio libro che racconta un metodo museografico\u201d definisce subito Elisabetta Pozzetti nella presentazione di Come Vestale<\/em> avvenuta qui, nella nostra Nutrimentum Gallery<\/a>.<\/p>

Il libro ripercorre le tappe della creazione di Casa Marcegaglia<\/strong>, il museo d\u2019impresa<\/strong> del Gruppo mantovano leader nella trasformazione dell\u2019acciaio, attraverso le parole dell\u2019autrice e le fotografie dell\u2019artista Nicola Vinci.
Studio Chiesa, nella progettazione di questo spazio espositivo, ha applicato un metodo innovativo e pioneristico<\/strong>, che utilizza il linguaggio dell\u2019arte contemporanea per comunicare e coinvolgere: \u201cPerch\u00e9 l\u2019arte contemporanea ci d\u00e0 la temperatura della nostra societ\u00e0 ed \u00e8 una modalit\u00e0 ineludibile per setacciare e sentire la sensibilit\u00e0 del tempo che viviamo\u201d, spiega l\u2019autrice e curatrice, \u201cAttraverso un linguaggio che \u00e8 straordinariamente contemporaneo ma al contempo anche futuribile si possono rendere i contenuti emozionanti, attuali e anche proiettati al futuro.\u201d<\/p>

Questa modalit\u00e0 pu\u00f2 essere utilizzata per la creazione di musei d\u2019impresa unici, in grado di tradurre pienamente la storia e i valori di un\u2019azienda; ma anche per rilanciare musei d\u2019impresa gi\u00e0 esistenti.<\/p>

Il progetto Come vestale<\/em>, infatti, \u00e8 esso stesso un esempio di come la rilettura da parte di un artista contemporaneo pu\u00f2 dare una visione altra di un\u2019exhibit ed essere un\u2019occasione di rivitalizzarne i contenuti.
\u201cCi sono tanti musei che vivono, a volte sopravvivono, ma non sono in grado di rilanciarsi a livello di narrazione interna. A volte non servono fuochi d’artificio o enormi capitali per poter rilanciare un museo\u201d, continua Pozzetti, \u201cL\u2019arte contemporanea pu\u00f2 diventare la chiave di volta per riattivare dei contenuti, per raccontare delle nuove informazioni che l’azienda vuole dare al proprio pubblico o semplicemente attirare nuovamente l’attenzione di chi c’\u00e8 gi\u00e0 stato e non ha motivi per tornarci\u201d.<\/p>

Questo libro quindi \u00e8 un’opera nell’opera, una narrazione all’interno di un museo, ma anche un’opportunit\u00e0 nuova di raccontare e raccontarsi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Elisabetta Pozzetti e Rossella Roncaia raccontano la genesi del libro Come Vestale, espressione dell\u2019innovativo metodo museografico di Studio Chiesa.<\/p>\n

\u201cQuesta pubblicazione non \u00e8 un semplice catalogo, ma un vero e proprio libro che racconta un metodo museografico\u201d<\/p>","protected":false},"author":18,"featured_media":39512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[223],"class_list":["post-39501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-223"],"yoast_head":"\nPresentazione del volume Come Vestale - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Elisabetta Pozzetti e Rossella Roncaia raccontano la genesi del libro Come Vestale, espressione dell\u2019innovativo metodo museografico di Studio Chiesa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiochiesa.it\/en\/presentazione-del-volume-come-vestale\/\" \/>\n<meta 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