{"id":39826,"date":"2023-07-03T14:06:50","date_gmt":"2023-07-03T12:06:50","guid":{"rendered":"https:\/\/www.studiochiesa.it\/?p=39826"},"modified":"2023-07-11T12:36:40","modified_gmt":"2023-07-11T10:36:40","slug":"smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b","status":"publish","type":"post","link":"https:\/\/www.studiochiesa.it\/en\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/","title":{"rendered":"Smarketing: la formula vincente per le medie imprese italiane B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"39826\" class=\"elementor elementor-39826\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756dade9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756dade9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5db62071\" data-id=\"5db62071\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f53870e elementor-widget elementor-widget-text-editor\" data-id=\"3f53870e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>COME INCREMENTARE IL BUSINESS CON IL METODO MQL.<\/strong><\/p><p>Le <strong>medie imprese italiane<\/strong> sono <strong>solide<\/strong>, <strong>flessibili<\/strong>, <strong>resilienti <\/strong>e in continua evoluzione: per oltre il 60% di queste aziende, che rappresentano l\u2019ossatura produttiva su cui si regge il nostro sistema Paese, la <strong>digitalizzazione<\/strong> \u00e8 un prerequisito per la crescita (dati: TAG Innovation School).<\/p><p>Facendo propria la digitalizzazione, le medie imprese italiane stanno modificando le loro strategie e organizzazioni commerciali, andando verso una <strong>nuova customer journey<\/strong> in cui i reparti Sales si alleano con il Marketing, in una sinergia virtuosa, anche definita \u201c<strong>Smarketing\u201d.<\/strong><\/p><p>Uno studio condotto da Aberdeen Group testimonia che le aziende in cui \u00e8 presente questo allineamento raggiungono una <strong>crescita di fatturato annuale di almeno il 20%.<\/strong><\/p><p>Questo significa che \u00e8 fondamentale che i reparti di Marketing e Sales<strong> collaborino in tutto il processo, <\/strong>in un nuovo approccio in cui il marketing opera con campagne su awareness e reputation per lo sviluppo del brand e per migliorare la conoscenza dei prodotti e servizi, oltre a mettere a disposizione delle Sales i \u201cMarketing Qualified Lead\u201d, che lavorano per convertirli in nuovi clienti.<\/p><p>Studio Chiesa, da quasi 40 anni al fianco delle imprese del settore <strong>industrial<\/strong> nel creare una cultura di impresa coerente alla <strong>crescita sostenibile<\/strong>, presenta un <strong>metodo customizzato<\/strong> per <strong>accrescere<\/strong> i business delle aziende, attraverso la generazione di nuovi<strong> Marketing Qualified Lead <\/strong>(MQL).<\/p><p>Il nostro metodo vede protagonista la progettazione di <strong>contenuti<\/strong> visivi e testuali attrattivi, declinati per essere diffusi con un funnel di comunicazione in cui strumenti differenti si intrecciano e si integrano tra loro.<\/p><p><span style=\"letter-spacing: 0.03em; font-family: Roboto; font-size: 15.4px;\">Creiamo una <\/span><strong style=\"letter-spacing: 0.03em; font-size: 15.4px;\">proposta customizzata<\/strong><span style=\"letter-spacing: 0.03em; font-family: Roboto; font-size: 15.4px;\"> per permettere alle aziende di entrare in dialogo con un <\/span><strong style=\"letter-spacing: 0.03em; font-size: 15.4px;\">nuovo pubblico<\/strong><span style=\"letter-spacing: 0.03em; font-family: Roboto; font-size: 15.4px;\"> di <\/span><strong style=\"letter-spacing: 0.03em; font-size: 15.4px;\">potenziali prospect<\/strong><span style=\"letter-spacing: 0.03em; font-family: Roboto; font-size: 15.4px;\">, <\/span><strong style=\"letter-spacing: 0.03em; font-size: 15.4px;\">geolocalizzati <\/strong><span style=\"letter-spacing: 0.03em; font-family: Roboto; font-size: 15.4px;\">per ogni mercato e pronti per essere contattati dai reparti <\/span><strong style=\"letter-spacing: 0.03em; font-size: 15.4px;\">sales<\/strong><span style=\"letter-spacing: 0.03em; font-family: Roboto; font-size: 15.4px;\"> aziendali.<\/span><\/p><p>Una <strong>soluzione vincente<\/strong> che, grazie alla definizione di un perimetro di aziende o di mercato <strong>definito<\/strong>, permette di raggiungere un pubblico mirato consentendo cos\u00ec di <strong>ottimizzare i budget<\/strong>, senza alcuna dispersione di risorse.<\/p><p>Vuoi saperne di pi\u00f9?<br \/>\ud83d\udccc\u00a0Prenota il tuo appuntamento con noi:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8096501 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8096501\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.studiochiesa.it\/en\/marketing-qualified-lead-form-prenotazione\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRENOTA IL TUO APPUNTAMENTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Come incrementare il business con il metodo MQL.<\/p>\n<p>Le medie imprese italiane sono solide, flessibili, resilienti e in continua evoluzione: per oltre il 60% di queste aziende, che rappresentano l\u2019ossatura produttiva su cui si regge il nostro sistema Paese, la digitalizzazione \u00e8 un prerequisito per la crescita (dati: TAG Innovation School).<\/p>","protected":false},"author":5,"featured_media":39827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[223],"class_list":["post-39826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-223"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smarketing: la formula vincente per le medie imprese italiane B2B - Studio Chiesa<\/title>\n<meta name=\"description\" content=\"Per oltre il 60% delle medie imprese italiane aziende la digitalizzazione \u00e8 un prerequisito per la crescita.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiochiesa.it\/en\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarketing: la formula vincente per le medie imprese italiane B2B\" \/>\n<meta property=\"og:description\" content=\"Per oltre il 60% delle medie imprese italiane aziende la digitalizzazione \u00e8 un prerequisito per la crescita.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.studiochiesa.it\/en\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Chiesa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-03T12:06:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T10:36:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/07\/2023_07_03_MQL_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristiano Tagliabue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristiano Tagliabue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/\"},\"author\":{\"name\":\"Cristiano Tagliabue\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#\\\/schema\\\/person\\\/78fb53d354e92e9a310b4d0d2ce94361\"},\"headline\":\"Smarketing: la formula vincente per le medie imprese italiane B2B\",\"datePublished\":\"2023-07-03T12:06:50+00:00\",\"dateModified\":\"2023-07-11T10:36:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/\"},\"wordCount\":340,\"publisher\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2023_07_03_MQL_4.jpg\",\"keywords\":[\"2023\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/\",\"name\":\"Smarketing: la formula vincente per le medie imprese italiane B2B - Studio Chiesa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2023_07_03_MQL_4.jpg\",\"datePublished\":\"2023-07-03T12:06:50+00:00\",\"dateModified\":\"2023-07-11T10:36:40+00:00\",\"description\":\"Per oltre il 60% delle medie imprese italiane aziende la digitalizzazione \u00e8 un prerequisito per la crescita.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2023_07_03_MQL_4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/2023_07_03_MQL_4.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.studiochiesa.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smarketing: la formula vincente per le medie imprese italiane B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/\",\"name\":\"Studio Chiesa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#organization\",\"name\":\"Studio Chiesa Communication\",\"alternateName\":\"Studio Chiesa\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Studio-Chiesa\\\/407194632625821\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/studio-chiesa\\\/\",\"https:\\\/\\\/www.instagram.com\\\/studiochiesa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/StudioChiesa\"],\"address\":{\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"45.450479\",\"longitude\":\"9.1723044\"},\"telephone\":[\"+39 0254116738\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"vatID\":\"01687340206\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/#\\\/schema\\\/person\\\/78fb53d354e92e9a310b4d0d2ce94361\",\"name\":\"Cristiano Tagliabue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g\",\"caption\":\"Cristiano Tagliabue\"},\"description\":\"Laureato in Giurisprudenza e professionista nel campo della comunicazione aziendale, ha collaborato sia con aziende italiane, sia in contesti internazionali come Marketing e Communication Manager. Appassionato di mercati, scenari economici, trend \u00e8 un fervido supporter della trasformazione degli atomi in bit.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/cristianotagliabuemilano\\\/\"],\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/en\\\/author\\\/cristiano\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#local-main-place-address\",\"streetAddress\":\"Piazza Arcole, 4\",\"addressLocality\":\"Milano\",\"postalCode\":\"20143\",\"addressRegion\":\"Italia\",\"addressCountry\":\"IT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.studiochiesa.it\\\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/quadratino_SC.jpg\",\"contentUrl\":\"https:\\\/\\\/www.studiochiesa.it\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/quadratino_SC.jpg\",\"width\":696,\"height\":696,\"caption\":\"Studio Chiesa Communication\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Milano\" \/>\n<meta name=\"geo.position\" content=\"45.450479;9.1723044\" \/>\n<meta name=\"geo.region\" content=\"Italy\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smarketing: la formula vincente per le medie imprese italiane B2B - Studio Chiesa","description":"Per oltre il 60% delle medie imprese italiane aziende la digitalizzazione \u00e8 un prerequisito per la crescita.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.studiochiesa.it\/en\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/","og_locale":"en_GB","og_type":"article","og_title":"Smarketing: la formula vincente per le medie imprese italiane B2B","og_description":"Per oltre il 60% delle medie imprese italiane aziende la digitalizzazione \u00e8 un prerequisito per la crescita.","og_url":"https:\/\/www.studiochiesa.it\/en\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/","og_site_name":"Studio Chiesa","article_publisher":"https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821","article_published_time":"2023-07-03T12:06:50+00:00","article_modified_time":"2023-07-11T10:36:40+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/07\/2023_07_03_MQL_4.jpg","type":"image\/jpeg"}],"author":"Cristiano Tagliabue","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cristiano Tagliabue","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#article","isPartOf":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/"},"author":{"name":"Cristiano Tagliabue","@id":"https:\/\/www.studiochiesa.it\/en\/#\/schema\/person\/78fb53d354e92e9a310b4d0d2ce94361"},"headline":"Smarketing: la formula vincente per le medie imprese italiane B2B","datePublished":"2023-07-03T12:06:50+00:00","dateModified":"2023-07-11T10:36:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/"},"wordCount":340,"publisher":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"},"image":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/07\/2023_07_03_MQL_4.jpg","keywords":["2023"],"articleSection":["Digital Marketing"],"inLanguage":"en-GB","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/","url":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/","name":"Smarketing: la formula vincente per le medie imprese italiane B2B - Studio Chiesa","isPartOf":{"@id":"https:\/\/www.studiochiesa.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/07\/2023_07_03_MQL_4.jpg","datePublished":"2023-07-03T12:06:50+00:00","dateModified":"2023-07-11T10:36:40+00:00","description":"Per oltre il 60% delle medie imprese italiane aziende la digitalizzazione \u00e8 un prerequisito per la crescita.","breadcrumb":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#primaryimage","url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/07\/2023_07_03_MQL_4.jpg","contentUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/07\/2023_07_03_MQL_4.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.studiochiesa.it\/"},{"@type":"ListItem","position":2,"name":"Smarketing: la formula vincente per le medie imprese italiane B2B"}]},{"@type":"WebSite","@id":"https:\/\/www.studiochiesa.it\/en\/#website","url":"https:\/\/www.studiochiesa.it\/en\/","name":"Studio Chiesa","description":"","publisher":{"@id":"https:\/\/www.studiochiesa.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.studiochiesa.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/www.studiochiesa.it\/en\/#organization","name":"Studio Chiesa Communication","alternateName":"Studio Chiesa","url":"https:\/\/www.studiochiesa.it\/en\/","logo":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/pages\/Studio-Chiesa\/407194632625821","https:\/\/www.linkedin.com\/company\/studio-chiesa\/","https:\/\/www.instagram.com\/studiochiesa\/","https:\/\/www.youtube.com\/user\/StudioChiesa"],"address":{"@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"45.450479","longitude":"9.1723044"},"telephone":["+39 0254116738"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"vatID":"01687340206"},{"@type":"Person","@id":"https:\/\/www.studiochiesa.it\/en\/#\/schema\/person\/78fb53d354e92e9a310b4d0d2ce94361","name":"Cristiano Tagliabue","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2b5cc4a676b8ba14a948377e20fa4b0167675cf3d699c29fe7feb5315523439?s=96&d=mm&r=g","caption":"Cristiano Tagliabue"},"description":"Laureato in Giurisprudenza e professionista nel campo della comunicazione aziendale, ha collaborato sia con aziende italiane, sia in contesti internazionali come Marketing e Communication Manager. Appassionato di mercati, scenari economici, trend \u00e8 un fervido supporter della trasformazione degli atomi in bit.","sameAs":["https:\/\/www.linkedin.com\/in\/cristianotagliabuemilano\/"],"url":"https:\/\/www.studiochiesa.it\/en\/author\/cristiano\/"},{"@type":"PostalAddress","@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#local-main-place-address","streetAddress":"Piazza Arcole, 4","addressLocality":"Milano","postalCode":"20143","addressRegion":"Italia","addressCountry":"IT"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.studiochiesa.it\/smarketing-la-formula-vincente-per-le-medie-imprese-italiane-b2b\/#local-main-organization-logo","url":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/05\/quadratino_SC.jpg","contentUrl":"https:\/\/www.studiochiesa.it\/wp-content\/uploads\/2023\/05\/quadratino_SC.jpg","width":696,"height":696,"caption":"Studio Chiesa Communication"}]},"geo.placename":"Milano","geo.position":{"lat":"45.450479","long":"9.1723044"},"geo.region":"Italy"},"_links":{"self":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts\/39826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/comments?post=39826"}],"version-history":[{"count":5,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts\/39826\/revisions"}],"predecessor-version":[{"id":39936,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/posts\/39826\/revisions\/39936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/media\/39827"}],"wp:attachment":[{"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/media?parent=39826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/categories?post=39826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studiochiesa.it\/en\/wp-json\/wp\/v2\/tags?post=39826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}