With the aim of achieving a strong brand positioning for the segment of insulated roof and wall panels for various industrial sectors, we analysed the market and the competitors to outline an effective communication strategy.

Offline materials such as brochures and leaflets are designed for easy use by the target audience, while in the digital area we developed a website that, while remaining consistent with Marcegaglia’s corporate image, has become a distinctive brand element. The content here is designed and created with an SEO perspective and in different languages for global and geo-referenced dissemination.