Case history
Workout Magazine By Studio Chiesa Communication

Steellife: the international contemporary art exhibition dedicated to steel

Theme, art, communication: Steellife.
A choral project expressing both the innovative and daring creativity of 8 artists who measured themselves against the raw material, and the creativity of a team of communication professionals who devised, curated, organised and promoted the event from the project’s concept to holding the themed gatherings.

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Engineering a sustainable future

The organisation of a virtual event requires specific communication expertise in order to create engagement between all of the collaborators before, during and after the event.
The risk in any virtual event, compared to face-to-face events, is that the participant’s attention will wander, so the idea is to hold their focus with interesting activities.

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Convention theatre: the event within the event.

In the exhibition area, the focus revolves around a space that may have to take on the features of a convention theatre and can host a series of workshops, meetings held by Marcegaglia speakers and focussed around corporate themes and case histories of regional interest.

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Corporate video: the Ravenna plant

The Marcegaglia Group has built its largest steel-working plant in Ravenna, equipped with cutting-edge plant facilities and state-of-the-art manufacturing technology, in addition to the largest intermodal and logistics hub for all of the industrial and commercial operations in the production chain.

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