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Marcegaglia Carbon Steel

Corporate and branding elements for the new carbon steel reality 

Marcegaglia Carbon Steel is the leading company in Europe and worldwide for the transformation of carbon steel. Our work for Marcegaglia Carbon Steel is the result of the consolidated 30-year partnership that binds us to the Group. Since its inception, we have supported Marcegaglia Carbon Steel by outlining its naming and corporate identity as well as ongoing branding strategies. Today, the collaboration is ongoing with the daily management of all of the communication and digital marketing strategies aimed at the national and international multilingual market.  After defining the naming and logo, consistent with the Marcegaglia corporate image, we carried out an in-depth market analysis to define the brand positioning and to structure the most effective market strategies. We also designed and implemented a complete package of on and offline publishing tools. The visual and web design of the reference site was developed maintaining a stylistic coherence with the rest of the corporate image. In order to consolidate Marcegaglia Carbon Steel’s online presence, an editorial plan was created for quality content development with an SEO perspective. We then supported Marcegaglia Carbon Steel in defining the digital strategy, coordinating the channels in a media plan and in continuous social media management and email marketing. We designed and produced the sales tools, corporate videos and digital presentations required for multi-level communication to support sales activities at trade fairs, conferences and events. The detailed knowledge of the corporate culture and the mutual trust gained over the years are the basis of the long-standing collaboration with Marcegaglia, to give a single voice to its multiple realities.





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