Marcegaglia

Building and conveying the right sales tools is essential for effectively meeting the needs of B2B companies.

As part of the thirty-year communication partnership with Marcegaglia, a global leader in the steel industry,
we designed a new digital tool to communicate the new range of hot-rolled stainless steel sheets HR2000.
After gathering the wants and needs from Marcegaglia’s sales and R&D departments, we shared the design process for a digital leaflet,
creating a new tool that effectively conveys the product's strengths and the extension of the production range.

The announcement was preceded by a news publication on the company’s website, followed by a newsletter to both customers and potential clients,
along with a landing page offering the option to download the leaflet upon registration.

Client

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