On the occasion of the fiftieth anniversary of Marcegaglia, we conceptualized and oversaw the creation of Steellife, the world’s first exhibition dedicated to a material and its interpreters. The naming of the exhibition was the result of reflection on contemporaneity to bring vitality back to steel through art. The material, freed from its practical function, comes to life in the works of eight artists from diverse cultures and geographical areas.
We were responsible for coordinating the artists, overseeing the entire process of setting up the exhibition space. We created the logo and edited the exhibition catalog, building a coordinated image suitable for communication.
To amplify the dissemination of the artistic event and preserve it over time, in addition to publishing and digital materials, we created a website.
The result was an international contemporary art exhibition, celebrating with creative expression the passion that Marcegaglia dedicates to steel processing.
