Product corporate publishing aims to disseminate detailed and relevant information to potential customers, facilitating their understanding of the offered products and positively influencing the purchasing decision-making process.
For Marcegaglia, an Italian company leading in the steel sector, we implemented the offline and online publishing project for the pre-painted steel division.
The project began with the creation of the new naming and brand design for the product, Coateel®, an acronym for “coating steel,” meaning to coat the steel.
Subsequently, it was developed with the creation of the product catalog and the website.
We then created the product catalog featuring the range of Marcegaglia pre-painted steels, available in seven languages (Italian, English, French, German, Spanish, Polish, and Romanian).
At the same time, we created the website coateel.it, an online platform dedicated to the new brand.
