We followed the launch and positioning of the new Corax® ballistic plates, starting with the naming and creation of the logo to outlining a corporate identity, followed by a communication strategy using corporate literature and the appropriate communication tools. In addition to the more traditional offline communication, for which we designed and created visuals and graphic design, we also developed a structured digital strategy with a media plan and ADV, SEM, lead generation, social media and email marketing.
The positioning of a product is never a goal in itself and requires an in-depth study of the market and competitors. We believe this is the best approach to find the best strategy for communicating the values of each brand in a unique and distinctive way.
