BD Plast Filtering Systems is a family company specializing in the production and sale of filter changers for polymer extrusion lines, solidifying its prominent position in Italy in downstream extrusion technology. It stands out in the markets due to two key characteristics: flexibility and the ability to customize its products.
We actively collaborated with BD Plast in designing the exhibition concept for several key Italian and international events in the extrusion machinery sector in which the company participates, such as K in Düsseldorf, as well as Plast and Greenplast in Milan. The strategy adopted was to create a synergy between the online and offline worlds, contributing to strengthen and enhance the brand's position in the market.
The leitmotif of the exhibition project was to highlight prominent products, particularly CleanChanger®, the recently patented self-cleaning filter changer from BD Plast, considered the flagship of the company, along with corporate communication.
To amplify BD Plast's presence, we developed a dedicated communication plan on LinkedIn, designed advertising pages for specialized publications, and created a customized banner for emails. Additionally, we filmed the exhibition stand to produce a video reel shared on the website and LinkedIn.
