Dana Incorporated is a U.S.-based global leader in transmission and e-Propulsion systems. Founded in 1904 and headquartered in Maumee, Ohio, it is featured on the Fortune 500 list.
On the occasion of the BAUMA 2022 fair in Munich, one of the flagship events for the construction industry, machinery, equipment for construction sites, and mining, we developed the live broadcasting project on LinkedIn for Dana.
This initiative was designed to bring the fair experience directly to the LinkedIn audience, providing an in-depth look at Dana's products, technologies, and key initiatives.
The live broadcasting was conducted with a series of live interviews at the booth, featuring the company's top managers and delving into key topics such as the latest technological innovations, industry developments, and the advanced solutions offered by Dana.
For this project, we handled the preparation of the interview storyboard, management, and live broadcasting.
This initiative was not only a dynamic digital showcase of Dana's technologies but also created engagement with the LinkedIn community, highlighting the company's commitment to innovation, transparency, and interaction with stakeholders.
