The challenge was to communicate the values of sustainable agriculture, innovation and technology with a wide-ranging project, as desired by the Lombardy Region to make the best practices of the Po Valley known in Europe. With the chosen naming Life Helpsoil, we designed the logo as a starting point, coordinated the corporate and branding strategy, including brand identity strategies, the development of the most appropriate communication tools, content and social media strategy, website optimisation with an emphasis on SEO and email marketing.
With the aim of creating brand awareness and consolidating the community, events and conferences were arranged, enhanced by the production of video reports, as well as setting up communication on social media.
A branding operation carried out to express the values and culture of a sustainable project, helping to promote a smart response to climate change and sensitivity to the environmental issues that should concern us all.
