R+T is one of the most important international trade fairs in the sector of doors, windows, shutters, and blinds. The name "R+T" comes from the German words "Rollladen und Tore," which mean "shutters and doors." It is held every three years in Stuttgart, Germany, at the Messe Stuttgart exhibition center.
The event is a key meeting point for industry professionals, including manufacturers, suppliers, distributors, and buyers, offering them the opportunity to showcase the latest innovations, discover new technologies and market trends, as well as establish business contacts and collaborations. The fair covers a wide range of products and services related to doors, windows, shutters, blinds, automation, security, and much more, attracting an international audience interested in these solutions for construction, architecture, and interior design.
Marcegaglia Buildtech, as always, has confirmed its position as one of the main players, thanks to a large exhibition space that became the heart of numerous meetings and business appointments.
The leitmotif of the event was the presentation of steel sectional door panels for residential use, offered in an almost endless range of colors, shades, opacities, and finishes.
The exhibition concept created by Studio Chiesa was developed around the payoff "The Italian Way" as an expression of Italian identity, reflecting the roots of the Marcegaglia group and Made in Italy.
Studio Chiesa communication played a key role as the event project manager, overseeing all stages from registration to concept creation, from architectural design to stand construction, as well as a LinkedIn communication plan and the services offered to guests: catering, reception and participant registration, hostess presence, photography, and video services.
