Dana Incorporated is a U.S.-based company specializing in the production of components for the automotive industry, a global leader in transmission and e-Propulsion systems. It designs, manufactures, and distributes solutions for the transportation and management of energy for today's and tomorrow's vehicles.
We collaborated with Dana Incorporated to develop the exhibition concept for BAUMA 2022, one of the most important trade events in the world dedicated to the construction industry, machinery and equipment for construction sites, and mining, held in Munich every three years.
The inspiring core of our exhibition project was to give maximum visibility to the flagship products, applications, and electrification, introducing innovative and interactive elements in coordination with the payoff “Powering Innovation To Move Our World.”
To amplify Dana's presence at BAUMA 2022, we also developed a project for live interviews on-site, for which we managed storyboarding, filming, and live broadcasting on LinkedIn.
