Merlett Tecnoplastic

Brand positioning for a high-profile Italian SME

Merlett is a European market leader in flexible plastic hoses for the technical industrial, agricultural, marine, building industry, transport and food sectors. Studio Chiesa worked with the company to create a more effective, contemporary and international corporate identity by redesigning the logo and creating new publications with a consistent visual and graphic design that would give the right value to the recognised quality of the product. Merlett was acquired by German giant Continental in 2019.

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