Participating in a trade fair event represents an important moment for every company.
In order for the company’s investment to be maximized and become a lever for consolidating relationships and business, it is necessary to build and organize a communication path “approaching” the exhibition that guides the visitor through the “customer journey”.
With the evolution of the digital world, the customer’s purchase path is no longer standardized but each company will have to use different tools depending on the available channels.
A winning participation in an event is the result of a strategy through which the perfect mix of email marketing, DEM, media campaigns, social media editorial plan, press office and web PR activities is created, which guide the potential visitor on the journey that takes him at the exhibition.
L’obiettivo è quello di avere al proprio stand fieristico sempre più visitatori interessati, che si sono pre-registrati, in modo da poter creare per loro meeting one to one durante la fiera, che auspicabilmente potranno tradursi in un acquisto o in un ordine.
