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Marcegaglia Specialties

Branding and communication for the world leader in stainless steels

Marcegaglia Specialties is the world leader in the transformation of stainless steel for the production of tubes, flat products and drawn bars. Since its inception, we have been supporting Marcegaglia Specialties in all of its communication and branding strategies, further consolidating the 30-year partnership with the Marcegaglia Group. We have supported Marcegaglia Specialties with naming strategies, the definition of its corporate identity and brand positioning, as well as the creation of corporate literature with brochures, catalogues, letterheads and business cards. We created the necessary communication tools by developing the website design with innovative and recognisable visuals, integrating the digital presence with the creation of an app like with the other Marcegaglia companies. For an international company, producing diversified and geo-referenced content is essential.

So we built a communication strategy that included multilingual content development optimised for SEO, the definition of a media plan, constant social media management and email marketing.   We support Marcegaglia Specialties in its presence at trade fairs with product publishing, sampling and gadgets, corporate videos and digital presentations, which are also fundamental in the organisation of conferences and events of all kinds. We are also constantly working to enhance its corporate culture, sharing the social responsibility philosophy that has always characterised Marcegaglia. 


Marcegaglia Specialties, Gruppo Marcegaglia



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